Presentation Slides

Rationale for doing up the overseas case study on couple was cause Joash thought they were Between's largest competitor. But after me and Yak Siong went through their social media stuff, it terms of utilizing social media platforms, there was no competition at all. Between was the clear winner. But we still did the case study, as we still can learn some stuff from their failures/successes in posting.

The key thing that I was confused about is the repetitive posting. In my opinion, I though it was pretty common sense that this kind of "spammy" content would not be received well by their followers. We can learn from that by controlling the amount of things that we post, at selective timing. If we were to every hold a competition, hashtags would probably be better to classify all the content submission eg: #mushyloveycompeition123. Probably used a less well known hashtag to avoid confusion with commonly used hashtags.

Another takeaway from the presentation is that although we had some live case study examples eg:pewdiepie(youtube), we did not have it for some of the social media, which is a blunder on our part.  These case studies help to illustrate the point that we're trying to put across, as the audience might get bored of the speaker rambling on for 10 mins. Another improvement that I, personally have to make is to speak much more slowly when presenting. 

On the other hand, the filming of the DMB videos are completed. I'm pretty proud of us because, during filming, we had to alter some of the scenes as the ideas didn't turn out as good as I expected. So some of the stuff was impromptu but we still managed to complete everything.

Originally, we had a story to go along but Joash was suggesting otherwise. So i'm glad that we manage to spring up and construct the '5 ways' idea quickly and get it done.

We tried using some string as earphone lol

For the filming part, we're also trying to incorporate BetweenSg's Partners into our video. Sorta like a cross promotional thing.