Facebook Insights (what I've gathered so far)

Facebook insights is a really powerful tool to see how the users are interacting with our content. Since we're managing the FB page for between, it's one of the best ways to observe and improve this interaction that we have, hopefully learning and making this experience more engaging for them.

Among all the facebook posts that we have so far, this particular article seems to have the most number of reach. Things have started to normalise a little after the initial spike in likes and shares.

Compared to the other posts, which average about 100 reach this is the best performing one. I guess this could be considered an anomaly, where the post happened to be on the right people's timeline at the right time. After doing a little research on the facebook help-desk and observations, we can see that there is a direct correlation with shares and the reach.

We've tried to replicate the results however it isn't as easy as it seems. People are unwilling to like or comment despite us specifically targeting the response type with our content. Eg: Share-centric or like-cetric posts.

On the brightside, we have significantly increased the post reach from about 50 reach at Jan 31st (Before we started posting), to about  319 at the time of our first post. This number seems to fluctuate a little but it remains above the period of inactivity and even above the time when Joash was utilising Between SG to post content. This proves that our content is reaching out to people and a part of the audience are browsing through our content.