“Yang Ping-Practical 05 Record of my contributions to the SMM Project- Entry 3

For DMB, Joash created a Facebook album for us to put in our cover photo and poster designs which we've created to allow fans to vote for their favourite designs.  However, I did not submit my entery as I did not feel confident of my designs. But, here are my contributions for the assignment.

2 for Valentine's day and one for the upcoming CNY.  My previous poster designs are as follows. 

It was not as nice as compared to my group mates art works. But I did try my best to create a suitable artwork for Between. 

There was also the Final video for Between which i helped with the making of the props and with the filming. 

“Yang Ping-Practical 05 Record of my contributions to the SMM Project- Entry 2

 Practical 3 of this module, we were required to split into two groups, one doing overseas and one group doing local. I split the groups whereby Yenn and Yak Siong was in charge of the overseas competitor and Khim, Amanda and myself were in charge of the local company.  I told them to research on a local competitor " Lovebyte". We could only do one company as I only managed to find one and it was a famous local start up.

I split us the different social media marketing platforms they used to each of us. Khim was to do the Facebook segment, Amanda focused on their twitter while I did the Analysis on their Instagram as well as Pinterest.

Practical 4, We created "behance" account as well as an " Linkin" Account to allow ourselves to create an online resume where we can put our art works for people to see and give comments. Though it's rather scary, I thought it was quite cool to have such beneficial tools for us at this age. 

Own Ideas

For our own ideas on helping the company, though I did not come up with the ideas, I felt like i contributed a considerable amount to the team as well. Firstly, I helped arrange all meetings between the group and our client, Joash.  During these meetings, I am not confident in voicing out my questions and opinions. Therefore, I told my group mates who were more vocal to take note and mention the key points which I have pointed out that we needed in the practicals such as the company's background information, value propitiation and so on.  They did come up with their own questions and doubts to clarify as well.  

 Yenn came up with the idea of the content creation posts and I was in charge of  searching for places for couples to go. After all of us had compiled our research in a excel file,  we sent it to Joash to check. Joash replied us with feedback on how we could improve on our various captions and photos. 

Some of my team mates did not see his comments on how to improve and thus i helped them make the edits to their captions and link before sending it to Joash again for approval. Besides that,  I came up with the editorial calendar and searched for photos on " Between"'s Facebook Page for a suitable photo for every post and came up with a Post mock - up for Joash to have a clearer understanding of how the posts would look like .

After reviewing the editorial calendar, I felt like the content post we had was not equal. Therefore I researched more on my own and added in some extra posts. Thankfully Joash approved of all of them and I scheduled all the posts on the Facebook Page to go live every Mon, wed, Fri and Sunday at 12.30 pm sharp. 

After adding in new content

New content researched. 

“Yang Ping-Practical 05 Record of my contributions to the SMM Project- Entry 1

Record what you have done as a team member since Oct 2014, sharing information such as the dates you performed your tasks, what preparation work you have done,
 how long you took on the tasks, what problems did you encounter and what you have learnt through your tasks or what you will do

Idealization 

From the start,  I didn't come up with much ideas for the project. I am not a very creative and idealistic person, therefore i was not able to generate much marketing ideas for the company and left those to my group mates to help.

Starting with practical 1, it gave me an insight of how to use the different social media platforms available. Starting an account on the different media platforms allowed me to connect with my class mates by following them and reading up on their posts online. I also understood more of how each platform worked and how i could use it to my benefits. I get to stalk on my lecturer too as well! how cool was that~ but sadly she doesn't post often.

For the 2nd practical, we had to find and approach our a company of our choice to ask if they were willing to collaborate with us.  Though our lecturer has already  found a willing company for us, we were still required to approach one.  I searched for a company called Pay where, an eCommerce software development web hoping that they would be willing to collaborate with us. But sadly they didn't get back to me on a reply.

Also part of the second practical, we needed  to complete our CA1 which was to give and present a more inept introduction to our company, come up with new marketing strategies as well as a market analysis so that we know where to help improve. Below are my part of the slides which i present. 

Yang Ping - Practical 5 – Social Media Analytics for my SMM Project

Since between is more focused on using Facebook to increase it's engagement with it's fans, we've decided to use Facebook Insights to help us monitor. Here is an general overview of the current statistics dating from the past 7 days.

Before taking over the Facebook page, Between were posting on their page close to once in a few weeks. However, after Joash has given us the rights to the page, we started posting at 12.30 pm, 3 times a week. The graph below shows the growth of  the posts as compared to about a year ago.
The orange, purple and blue bar represents the organic post reach, like, comment and shares and post clicks respectively.

Statistics from a month ago. 

A significant boost in engagement and post reach as compared to the last year.  I think there was in increase in the engagement bar as we started posting more regularly as compared to before. As you can see from the dates above, they used to post an average of  4 times in a month . 

         A clearer view of the statistics in numbers of each of the dates in the posts.  

Another important part of Facebook insights to take note of is the Reach page. 

As can be seen from above, this month as compared to the last , have more engagement due to the increase in likes and shares. As from below, it shows the 2 post with the highest amount of likes during the month of Feb. 

I hope Between's Facebook page continues to grow with the help of more engaging posts and us helping to share the page with more of our friends  

DMB Final cover photo + Guy's Week

DMB visual design is finally done and Joash has agreed to use our designs on the Facebook Page. However, it would be done differently. he would create an album where we upload our designs on the page and the fans of Between would vote for which cover photo design they like best!!! I think it's a really exciting way of selecting the right cover photo as it was the fans that chose it!! I have a super low chance of getting selected as we all know.. i'm not good with design. But nonetheless, I'll try to edit mine so that it'll be on par with the rest :PP 

Guy's week is rather exciting too~ I'm still trying to get Joash to approve on that idea. But my group mates were really efficient in finding the articles for Guy's week. Among their search, there are some really interesting ones. For example, Khim found articles on why guys like to play "Dota" which i thought was really insightful.  Hopefully Joash would get back on us soon about the Guys Week idea :)) 

FIRST POST!

On Sunday, 1st of March 2015, WE HAVE OUR FIRST POST UP ON BETWEEN'S FACEBOOK PAGE!!!!! I was so excited for it to go live! and the good news is it's getting quite a good response? I think. I might be too excited and took note of the wrong information!

So so so happy guys!! More of our posts to come :) 

I've alr scheduled all our upcoming posts on Facebook so stay tuned to each :P 

AND REMEMBER TO LIKE AND SHARE WITH YOUR FRIENDSS!

Our Second Post is up todayy!! :)) 

Draft Video

Finally, after staying back after class to draw the props and to film the video, our draft video for Between is done and uploaded on our class DMB Facebook group!! Though there's still many rooms for improvement ad we could've joined each segment of the story better, I think it was a very good job well done!! Especially thanks to Yak Siong for spending so much time editing it and fixing so many of the ugly bits of the props with Photoshop! 

We've gotten some really helpful comments from our DMB lecturer and hopefully we're able to edit the video to make it better to suit the liking of our lecturer as well as our client. 

Exciting ideas for between's posts

Good news! Once Joash approves of our newly edited Editorial Calendar and a mock up of how the post will look like, we've got the green like to start posting on "Between" Facebook page :D~~~~ I'm really grateful towards my team mates for finding so many posts for this project :) Though the amount of post we have will last us til much longer after the assignment is over, I hope he will continue to allow us to post.

Back to the exciting idea! My group mates have thought of a special "Guys Week" dedicated posts whereby all the posts during that week will be specially focused on guys. As we see online these days, most content are focus on females and not guys. Therefore it's time to shine the spotlight on the guys! We've done our research and have a list of links to the posts. Currently waiting for Joash approval as well and i can't wait to hear his response to it. Once again, good job my amazing group!! Keep up the good work :P 

DMB moodboard

Before coming up with the final cover photo, I made some drafts to try and find a way to put my message across. I really think there was a huge improvement from the draft to the final submission. Though most it was due to the use of brushes...

Not sure why my designs are always so empty and plain. Doesn't matter still trying and learning along the way :) 

DMB CA2 cover photo

We recently submitted our CA2 cover photo for DMB visual design module!! I must say i'm rather glad that the submission is over. It's been rather stressful assignment for me as i'm not good at design. BUT! This one is much better than my previous poster done for CA1 (i hope...). Joash wanted us to do cover photos to focus more on Facecbook and to create designs on upcoming festivals so i choose to do CNY as well as Valentines day. Anyways, it was mostly just downloading brushes and placing in the stickers. Here are the designs :

Just trying out something new with the different brush designs. Though it is very empty, I kind of liked the color combination. 

Tried different photoshop tools such as blending mode and this really really really cool tool called the spot healing brush. It removes unwanted people from the background! Initially this photo had way too many people in the background, making it hard to focus on the couples

For this two cover photo, they are very similar as I was just trying out different background patterns with the downloaded brushes online. The stickers are so cuteee. These are also valentine's themed and  I hope the concept is easily understood by Mr Leon when he's marking. 

I know it's still very simple but i really did try my best to  make the cover photos despite my lousy skills. I really liked the designs by my group mates though! They made the sticker look even cuter than usual and they really sold "Between" well, making their concept and idea really clear in the designs. GOOD JOB GUYSSS!!!! ANOTHER ASSIGNMENT DOWNNN~~~ hopefully Joash would approve of them and use it on the "Between" Facebook page :))) 

New Video for Between :)

After our last meet-up with Joash, he gave us some ideas of what we could do for our new video. We took that into consideration and came up with a brand new script and idea for the video :) We met up on the 23th of December to start with our filming. My group mates are really good at drawing unlike me, i was helping them color some of the props.

Busy coloring and sticking the sticks to the props

Pretty Pretty Props :P 

Having an agenda to remind us of the things yet to be completed 

Filming in progress~~

Though I left earlier as I had CCA, I believe my group had done an extremely good job with the filming. It is not completed yet, but we are meeting up this Friday to finish up and then we can move on to the editing part :) 

We also had our practical 3 presentation today and i'm proud of the work done by all of them! Though we were unable to answer some questions and are lacking a few information, you guys still did an amazing job!! Stay strong guys~ we'll do better the next time round :P 

This is a rather late post but here are the mood-board and poster designs i did for DMB. I am really bad at designing and Photoshop, thus the posters were not up to expectations but i did try my best. I tried to showcase couples and Between's cute stickers and functions. For my first moodboard,

placed all the key features and some of the cute stickers that between has. The final poster was something quite similar. 

It was very messy and the stickers not very promotional. I will try my best to improve it the next time round to fit the concept of Between. My second moodboard and Poster focused more on couples and love. 

A little too simple and the message wasn't clear too. Joash gave me some good feedback and I will work on the feedback given by him and my lecturer.  :) 

Meet up with Joash :)

On Monday we met up with Joash again to hear his opinions about our video. As mentioned by my team mates, he seemed to like the idea of the stop motion video but would like us to change our storyline. Instead of working with a story, he encouraged us to do something like " 5 ways to maintain a long distance relationship" and try to make it funny while promoting between app. 

We also showed him the posters in which we've done for DMB. He gave loads of constructive feedback for us to work on and hopefully for the next assignment in DMB, we could design better posters which he is able to use on Between's social media pages. Besides that, we talked about the Facebook posts and hopefully we could start posting our content on Between's Facebook page :) 

After the meetup, we went back to school to come up with ideas for our videos and an agenda list of all the props we needed. Despite it being late and most of them being tired, I'm really grateful  my team mates are still willing to stay back for awhile and come up with various good ideas. Hopefully we're able to complete filming and edit everything by next week if things go smoothly~ Here are some of the ideas which we discussed : 

 

Plus, we'll be starting on our Practical 3 too! Good luck guys and have fun with the assignments :)