Final Presentation

We had our finally presentation today and was quite disappointed with our performance today, there was some problem with our slides but that was a small problem though since Miss Dora actually pointed out that our team was lacking in time management. This actually cause as to pay a huge price in not being able to execute most of our idea that we have thought of which was sad as Miss Dora told us that all our ideas were very creative and not being able to pull it off due to poor time management. Another point Miss Dora pointed out was poor communication as we thought we were able to do it ourselves independently which was not true which cause as not to be able to execute a offline event that we had which was the couple race and if we had communicated to Miss Dora we might have actually pull it off.    

Today was a valuable lesson as our team learn of our weakness and we still have future projects and having this weaknesses pointed out early will be useful for our learning. 

DMB Final Video

Finally our video was finalize and before the submission of the final video we actually had a consultation with Miss Jennifer Ang where she gave some comments and ways we could improve the video, So thanks to Yenn who was listening to her too took down some notes as I forgotten parts of what she said.

Before Consultation

After Consultation 

There is a huge difference in the sequence between the both of them as before I just put all the shots in and whereas the second one uses nested sequence which was something I learn from that consultation. For those who are confuse about what a nested sequence is consider it as like when we have different sub files inside a main file. The good thing about this was that the whole thing looks neater and I have more control when I'm editing not to mention now I can apply more effects to the shots.

Ngui Yak Siong - Practical 05 Record of my contributions to the SMM Project Entry 3

CAs

This blog will be what I contribute for to my teams report and slides.

Ca1 Report

For the Ca1 report first of all is that I help done up the table of content which was taught to me by Miss Dora on how to do it the proper way. 

I did the part on Value proposition and pricing strategy in this report.

This was my first time thinking of a value proposition for a company and I feel that it was hard to do it especially when I search online on  how to do it they wrote a value proposition sells the best feature in your company product which makes things hard for me as all of the feature in the App I consider it as what makes them successful but still in the end I figure out that it was all this feature together that leads the company to success.

How I can improve is to make it shorter as I wrote over one paragraph and too wordy which will not make a best value proposition.   

The hard part for this was actually that they had different pricing strategies in different country as different strategies work out differently. One things I learnt was that the reason they had the e commerce store only in South Korea was that South Korea had more people visiting e commerce page and buying stuff from there compared to like Singapore.

Ca1 Slides

This Image was created by me as the idea was to make Between stands out which is what a value proposition does for a company 

I selected a few of Between trade mark stickers to help aid in my presentation as I find that there are cute and might explain to the audience why people will buy them.

Practical 3

For this part I work with Yenn to do find a oversea competitors of Between and we were going to analyse there social media page in areas they did well and also not very well compared to Between. The company we chose was "Couple".

We touch on all their social medias which was Facebook, Instagram, Twitter and YouTube.

Interesting stuff we found out was they they are becoming less active on all this pages and losing quite a lot in fans.

One thing I think was better for Between was that they utilise the use of YouTube better than Couple as personally I felt that YouTube should not be underestimate as a advertising platform considering how many you-tubers are earning a lot and company like Starbucks which uses YouTube to promote their brand.

Final Presentation

For the final presentation I will be doing on the refresher that I will be presenting on the 16 February 2014.

Ngui Yak Siong - Practical 05 Record of my contributions to the SMM Project Entry 2

DMB contribution

Our DMB module is actually in line with our SMM module as a effort to help us create visual design to post on either Facebook or create promotional content to promote the brand between. This module is separated into two parts poster/banner and video and I will share my contribution to this two parts to help between.

Visual Design

For this I have help create two poster and two cover photo for between.

I was glad that I would be able to design for between as personally I think it will be a great experience for me since I trying out entrepreneurship with some of my classmates called "Qwippy" thus designing for a real life company can help me gain some ideas and tips I can use later in the future when I will be designing things for my business.

What I learned was that concept behind every artwork is important and to have a concept we must first understand the company very well before we can come up with a good concept. 

   

Video Production

After all the hard work as the editor I put together all the shots and done up the final video for between.

The content of the video was actually thought of by Joash when he told us that our original idea of a story based was gonna be very hard to do up and he recommended "5 ways to ...." which will be easier for us.  

The process of doing up the Video was tough and tedious too since I had to help draw and cut out the drawings and colour them up too.

Pre production didn't had a lot of problems, it was the post production that a lot of problem occur. When I was editing, due to improper lighting I had to use Photoshop to brighten up all the 100 plus shots and clean up some parts since the whiteboard was a bit stain here and there. Then was the lack of shots and we did not plan out that well that some scene feels very jumpy when the final editing was in process thus I had to use Photoshop to recreate some scene to lessen the jumpiness. lastly was the music in which I had to choose and cut into the perfect duration to fit into the sequence.

Overall the process was not difficult to me rather it was tedious in the things that needs to be done, for example the typing interface took me 1 hours per title and around 40 shots to put up that type out.

Behance

I uploaded my work on Behance which was the work I did for Between and surprising I got one random stranger who followed my work. I consider this as I help promote between to one person :p

Ngui Yak Siong - Practical 05 Record of my contributions to the SMM Project Entry 1

I feel that my team and I have put in a lot of effort to help add value to the company social media platform, So I will blog about what I have contributed to this effort.

Ideation

We started off our first meeting as a group before meeting Joash for the second time, for the meeting we discussed about content creation and campaigns. I toke on the part of campaigns and events to work on. So i went back home to draft up content on events related stuff and had it complied with my group and send over to Joash which after a few days Joash got back to us.

My Research

Above is my research with Joash comments, the reason it was red was that the content was not okay :( and he told us why too and gives advice to improve it.

honestly it was sad as all my research was rejected by Joash and it dawns to me that maybe I'm not putting in effort in my research.

and after working on my research after Joash comments I realised that some of the event has already ended and there won't be any event for the month ahead and so I change my direction of research and focus and things couples can do together and this was what I came up with and accepted by Joash and already scheduled for posting on Between Facebook page.

Even though the research quantity was lesser then before as the previous post also includes movies but the research was ask to be done by Khim instead by my team. I was still happy that my post is scheduled for posting and can't wait to view how well it will do.

Other then this our group also decided to have a guys week and therefore I also research content to be posted.

Next is the ideation table that we did and I will show my parts:

As can see we actually wanted to hold a couple race event/campaign in Singapore poly to help increase likes for between and this targets mainly Instagram followers and awareness for the brand. The idea works by having people to take a photo during the race and upload it to Instagram with a hastag related to between and from the hastag page between will choose winners and they will receive gifts.

But sadly the whole idea was not executed as we were lacking in time and resources to pull off something this big and thus the whole idea was not feasible at all. This shows me that you might have an idea but if you don't put effort in it then there is no point in saying it out loud if there is not gonna be any action taken.

Comment on teamates post

I like Yenn's cover photo and I have posted a comment for his post.

Ngui Yak Siong - Practical 5 - Social Media Analytic for my SMM Project

My team choice of social media platform was Facebook and so I will be using Facebook insights to analyse the company social media data.

Post Reach

From the graph we can see that our average reach was higher for the month of February, One good reason for this could be the amount of post that was posted for the two different month.

Post for January period

 

Post for February period

Another observation made was post type, post that are links generally have more reach than photo types this could be due to people curiosity to read more or find out more about the post or they found the post interesting after reading and wants to shared it with their friends which increases post reach. Another interesting point is that if a particular post has more engagement their the rest it will surely reach out to more audience.

From this analysis we can know that to get more post engagement we can have more post types which are of links to get people to engage with our page.

People Engaged

This post shows the people engaged by our post, our post appealed to the female sex more then the male and there's a 3 percent of female who isn't of our fans being engaged maybe due to the fact that there are shared post by our fans. Our post also tends to have people of age 18-24 being more engaged to our post, this shows that the post for the month of February and January the post content are contents that youngster generally like below are a few example of what this kind of post are:

From this we can also see from this are that young couples mostly are interested to know of new places to eat and visits with their dates. 

From this analysis we can draft up more content which can relate to couples like giving suggestion to improve their dates.

DMB Video Rework

Following the comments from the lecturer I make changes to the Video by creating a clear opening to introduce the video and change the handwritten scene to a typing interface type. But still thinking of how to do "unintended" use of the app in the video shall look into it on a later date though.

Still haven't add all this scene into premier hopefully the whole video will still flow smoothly in expression. 

Opening title

Typing Interface

Free Time

I had sometime while designing the cover photo so I tried making the stickers that Between shared with us into a different expression and since it during designing the Chinese New Year part I tried to get "Robin egg" to wear some cloths as his always naked and flashing and another was Mochi on scooter I tired to make their skin like flapping back due to the large wind.

Final Cover Photo

So during the week where we were given the chance to edit our artwork after the presentation I change it to this

Comments given before this was that all the elements in my previous cover photo was all scatter and not together this make the focal point to be everywhere and wasn't selling the service of the company and texture was not enough to be seen. 

Change the most to my valentine's work and for the Chinese New Year I add cherry blossom texture and two more red packet to the cover photo couldn't bear to take out the goat and orange since I spend hours drawing it so I didn't change much to it after the comment but i added gold glow to the Chinese words. For valentine's I basically made the Mochi which was Between sticker to be the main focal point.

This will be shown to Joash for him to see and comment and make changes if he wants so to further improve and  hopefully have it posted on the Facebook page.

DMB Video

We were finally done with the draft video but I would still want to blog about the process when I was editing the video.

1. Before I could do anything I had to open every photo we toke with the DSLR with Photoshop as all the photos was dark due to insufficient lighting when we toke the photos but luckily Photoshop gave us the option to brighten up Photos along with cleaning up unwanted stuff in the Photos.
2. Next was I problem as there was not enough shots to make a part flow I had to recreate those scenes with Photoshop.
3. Since we wanted to promote Between and Joash wanted it to be subtle we all decided to have one scenes use Between chat feature and so we added those in with Photoshop too.
   
   
   
   
4. Our aeroplane got stain with water so again Photoshop...

   

   Red part was edited

   If difference can't be told is because I Photoshop it :p
   
   
5. Adding all the photos and royalty free music together and we have our final draft.
   

DMB Ca2 Poster

For our Ca2 we had to design something to help promote the company for the upcoming festival and there was a lot of things that we can do and I choose to do two Facebook cover photo for Between and two of the festival I chose was Valentine's Day and Chinese New Year which are consider festival that are quite celebrated by Singaporean. 

Another reason was that we discuss with Joash before and he said that he would prefer as to design for festival that will generally last longer so that the cover photo will be up on the Facebook page for a longer period. Even though Valentine's Day was a one day festival I still chose to design for this festival was since Between is for couple I wanted to try designing it even though they might have designers from their side who will be designing for this festival.

Both was this was the first one I came out with for Between and this would be shown to Mr Leon where he will grade and give comment to it for us to change :D

Research on New Content

Joash commented that alot of our previous content that we wanted to post on Facebook wasn't very good and since I was doing event some of the comment that i get was that either the event has pass or the link to the article seems too promotional.

There isn't much event happening in Singapore for couples this few months that is so I change what I was initially suppose to research on to what couples can do together or go.

Found two and one of them was cooking together why I chose this was that I think It would be interesting for couples to try cooking or baking together or even make candy together.

Second was for couple to try out a staycation and this website features website that they can stay in that are quite cool and within budget.

Links for this two website are here :)

Couple Cooking Class

Singapore Staycations

SMM Second Presentation

We were the last group to present for this presentation so while sitting and listening I learn the different ways in how my peers are helping the company.

I did oversea case study with Yenn and we decided to do on Couple app beacuse Joash told us before that they would consider Couple app to be their only competitor.

We presented on four different social media that Couple app uses which is Facebook, Twitter, Instagram and YouTube.  

During the presentation Miss Dora commented on things we did well and also not do well in.

Things we did well was the the comparison we made for their YouTube description box.  

Things we did not do so well was when we are nearing the end of the presentation was that there was not enough pictures to help audience understand what we were saying.

NO PICTURES

Finishing up Filming

We finally met up from our busy schedules to finish up the filming after school on Friday :). Filming wasn't so smooth as we realize that we were missing some of the scenes but we wouldn't have enough time to draw out the missing scenes so we decided to recreate those scenes in Photoshop.

Filming was quick as we had all of the sequences planned out so what we had to do was basically make sure that the lighting bright enough.

After filming yang ping wanted to take a Selfie but I was reluctant to have one and I look ugly in the picture so...