Gan Khim Xuan -Practical 05 Record of my contributions to the SMM Project-Entry 4

-Between SG Facebook Posting-

I have come out 2 ideas to post on Between SG Facebook. The first one is inspiring love quotes and the other one is planning a date with your loved ones.

As i am doing the love factors, i need to look into areas that are related to love, romance. All the group members in the team said that i am a very mushy guy because of my words so i am thinking of putting love quotes in Facebook Posting. I seek permission from Joash and he seems to be happy about the idea and agreed on it. Besides that, i also ask Joash from permission to post ways to plan/carry out a date, he agreed on my ideas as well. 

By the time we started our Facebook Posting, I've been sharing all the posts on to my timeline to let our posts to reach out even more people. I also invited all my friends to "Like" Between SG Facebook Page for latest update of the page itself . 

On February 4

We have quite a lot of posts to be posted on Between SG Facebook Page, every time when there's post from Between SG Facebook Page, i will share it on my timeline to let my friends to see.

On February 8

 On February 12

On February 13

On February 13

 On February 12

 On February 9

On February 8

On Februrary 9

Social Media is a very useful tools for many business. Since everyone is using social media such as Facebook, Twitter and Instagram, many business can create a Facebook page, Twitter and Instagram account to interact with their consumers/customers. If they have a lot of people following them on their social media pages, it means that their customers/consumers will be able to see their latest post about their products and the page will be able to reach out to even more people and have more engagement with their customers/consumers. From this, the business can understand what their consumers/customers need when received comments from them. Then, they will be able to control their market and make adjustments that suits the customers needs. 

Gan Khim Xuan -Practical 05 Record of my contributions to the SMM Project-Entry 3

Process of filming Between's Promotional Video

We actually split our filming schedule into two parts because we ran out of time to film during the first time and have to come back to school to film for second time. This pictures below are taken during the first time we film for Between's Promotional Video.

23 December 2015

Basically, all of us draw the props on the paper and cut it out and paste it on the stick to use them during the filming process. We also drew some objects/background on the whiteboard for certain scene as well. Everyone helped out the process of filming and drawing. However, due to poor artistic skills, we cant draw really well on the whiteboard as when we erased our mistake, some dirt are still left behind and ruined our next drawing, this thing continues for quite a long time which actually delayed our scheduled time. Until evening, we ran out of time and decided to find another day to film the video again. 

During our Second filming, the process was faster as compared to last time, this is because most of us got the hang of drawing on the whiteboard and actually there is much lesser to film as compared to the previous time.

In the filming video process. I do encountered a lot of problem, since we are doing "Draw My Life", we need to draw many characters, building, object, tress and animals. I am not really good with drawing and i take hours to complete some drawings, it is quite time-consuming and i need to find many ways to draw faster and nicer. After a few days trying to draw some characters, i got the hang of it and somehow draw out the features of the characters and buildings. I learnt quite a lot of basic things to take note during the time of filming, we need to ensure there's enough lighting to carry out the shoot, if not the scene will be too dark to be seen, we also need to adjust the camera position to fit the screen and the background . Even though i was not the one who produced the final video, i also learnt the basic skills of using Premiere to create a video. This promotional video is very important for us and Between because it can help to increase brand  awareness for Between and attract potential target audience to know more about the functionality, features of Between as well.

Gan Khim Xuan -Practical 05 Record of my contributions to the SMM Project- Entry 2

All of us had done many posters, mood boards and Cover Photos for our client.

4 February 2015

10 Febraury 2015

 _{These are actually all my work and research development for my posters and Cover Photos. I did 2 posters and only 1 is selected to be uploaded on Between SG Facebook. After being selected, Joash gave us some feedback on our posters and request us to edit them again. So we did and it actually looks better than before. The same applies to our Cover Photos as well, just that this time, we have to add in Between official logo on it to increase the brand awareness of Between !  After everything is ready to go, Joash uploaded them on Between SG Facebook Page and show the followers how much we've done for Between :)} 

_{After what we've done, I believe that making these posters and Cover Photos for our clinet will help them in many ways. One is to promote their brand awareness, as well as letting our target audience know the functionality of Between and how much they can benefit from it. With these posters and Cover Photos, we can convey our message directly to the target audience, present our work professionally. It is a very good opportunity for us to work with Between, which allow us to unleash our hidden potential in doing everything in helping them.}  

_{Besides this, we also know a lot of tips in creating these posters and cover photos. We learnt many different set of skills that require us to create a good posters and cover photos, which is Photoshop. Photoshop allow us to do many things in order to create a really good posters and cover photos to help our client in promoting their brands, without this, i think we will not be able to help our client. Learning Photoshop enable us to help our client, i believe in the future, when we got our jobs, i believe that Photoshop will still be a key element to aid in my work if I ever work in designing or advertising industry. A good posters will look visually perfect and will help to convey our brand directly to the customers .}

Gan Khim Xuan -Practical 05 Record of my contributions to the SMM Project

In this semester, all of us had worked very hard for our client and contributed differently to our client as well. In this post, I am going to write out my contribution to my SMM Projects and my learning points 

October 27 2015 - Researching on How to plan a Date 

I did on a simple research on how to plan a date with your love ones. This research of planning a date is separated in to 6 parts, which is : Venue, Activity, Actions, Time, Dressing and Confidence. It basically just saying that what are the important points to take notes and some tips in these area that will help to carry out a date smoothly and able to create more memories for the couples. 

November 9 2015 - Competitors Analysis 

I did a competitor analysis for Between to find out their Strength and Weakness. Between's competitors are "LoveByte" , " Couple" and "Duet". "LoveByte" originated in Singapore and it is Between's local competitor in Singapore while Couple and Duet is Between's Overseas Competitor. These apps have their own unique functions and selling points but some of their functions are quite similar with Between. Thus, it is important to understand them so that we will know their strength and weakness.

12 November 2015 –Finding the Market Shares of Between-

I was assigned to find the Market Shares of Between in the couple app market industry. I seek help from Joash, the General Manger of VCNC SG, to ask him about the market shares of Between. However, Joash told me that the Couple App market industry is not saturated yet, thus, he is unable to calculate the Market Shares of Between. 

But, he do give me a link that shows the growth of Between and comparing with other couple apps as well. This graph shows that Between has more downloads than the rest of other Couple Apps.

Since the couple app market industry is still not saturated, i stated that the market shares value of Between was unable to calculate due to the unsaturated market industry in the report for CA1.

I have encounter certain difficulties and often seek help from my group mates, they certainly know more things than me and i will always ask them for any advice. When i was assigned to find the market shares of Between, i have tried out many ways and i was unable to find it. In a last resort, I ask my group mate whether i should approached Joash for answer and I did. Joash give a quite a good answer and even an external website that shows the growth of Between and the amount of downloads it reached last year. By looking at the graph, Between is really ahead of other Couple Apps in terms of number of downloads reached, it left them behind with a huge gap and the amount of downloads are still increasing. I also have seen the importance of knowing Between's competitor well, since all of them are from the same basic and market industry, Between must have something unique in order to stay as a top couple app. By knowing the competitor strength and weakness, Between can be enhanced into a couple app with better features,functionality and version. 

Gan Khim Xuan - Practical 5 – Social Media Analytics for my SMM Project

Since our group is managing Between SG Facebook Page, we've decided to use Facebook Insights to measure and analyse the social media data that had been posted on Between SG Facebook Page. Facebook Insights is a really convenient tool as it can helps us to analyses the amount of engagement such as Post Clicks, Likes,Comments,Shares, Reach(Organic/Paid). Even the type of post, target audience and date posted on the page. In addition, it also allow us to boost the post by paying some money.

I will start my first report by showing a post that is more than one month before we started our Facebook posting on Between SG Facebook.

This post was posted on December 22, 2014, 5:30pm. which is more than one month before our group execute our posting on Between SG Facebook. It has Organic Reach of 365 People, total of 16 Likes, Comments & Shares ( 10 Likes, 6 Shares ). This post also achieve 12 Post Clicks in total. 

This is actually a challenge organized by Between and Hailo called "Taxifie Challenge", participants can upload their selfie in a taxi, upload them on Instagram and tag them to win free taxi rides. This challenge is actually quite new and interesting as it allow couples to take selfie together in a taxi and allow them to stand a chance to win free taxi rides. However, this challenge is not that well responded as it did not reached out to many people as Between SG Facebook Page has less than 500 likes at the point of time. Because of this, it does not create a really good awareness to the followers of Between SG Facebook Page about this challenge. In addition, there is another reason why this challenge was not well responded. This challenge was posted on Between SG Facebook Page at 5:30 pm, during this point of time, many page admin or Facebook Users will start to update their status and start posting, after many accumulation of posts, this challenge may be covered up by them and unable to appear on the followers timeline. Thus, resulted in this result of this post.

Recommendations : If we want to improve this post engagement, we need to post this challenge in a more appropriate time to prevent accumulation of other posts to cover this challenge. In addition, the poster for this challenge can be improved as well. Instead of 1 selfie, maybe the editor of this poster can put a few more selfies to strongly emphasize the main purpose and ways to win the prize. Using Between's logo color as the header color to make the followers feel that this event is closely link to Between and thus help in creating more brand awareness.
  Now, i will start my second report by showing one of our post on Between SG Facebook Page.

This post was posted on February 2 at 12:30pm. This post is actually done by us and it is currently the post with the most engagement in Between SG Facebook Page this month. It has organic reached out of 456 people, 37 Likes,Comments & Shares ( 13 Likes, 7 Comments, 17 shares) and 37 Post Clicks. This post is actually telling our Between SG Facebook Page followers 12 most romantic places to bring their date in Singapore.I looked through the shares, it is about couple tagging their loved ones to show them that they can go to these 12 places to have a date. This post is quite different from the previous one. The content is very useful for couples as they can find more places to hang out together and strengthen their bonds and relationship. During that point of time, Between has more than 500 likes and this post got 17 shares and 37 Post Clicks. This shows that with more amount of likes and shares of the posts, more people can see the posting and enable us to reached out to even more people. Besides this, content is also very important. We need to find contents that Between SG Facebook Page followers are interested and attract their attention to click on the post to generate even more engagement. Followers will most likely comment, like and share our posting if the content is appealing to them.Last but not least, this post is posted at 12:30 pm, which is lunch time. Many people will take this period of time to scroll through their Facebook timeline to see the latest posts, this is a very good timing for our post to reach out to our followers. As a result, this post receive quite a good amount of engagement as it has been shared by 17 people and allowed this post to reached out to even more people.

Recommendations: Since this post is done by us and it received the most engagement currently, i believed that we still can improve the quality of this post. Since it has the most engagements, it means that it is appealing to Between SG Facebook followers. Maybe we can put picture and introduce the places to date instead of posting up a link. In this way, more followers will take a look of the pictures and find out more details about the 12 most romantic places to go in Singapore !

I will end my analysis here, thank you :)

Upload of our Cover Photo

Joash is finally giving some comments for our cover photo and he like us to use the official logo/font into our  cover photo to keep the brand consistency!

Thus, i edited my cover photo again to show the official logo/font !

I believe that Joash will upload our cover photo on Between SG Facebook Page soon enough to let the followers know what we've done for Between SG :) .