Discussion for content

On the 26th of October, we met up at McDonald's to discuss and came up with some ideas to help promote the Between app on social media. It was really interesting to see that the guys were actually the ones who came up with most of the really good ideas. They were really creative too, coming up with ideas such as having a couple race in school, which i thought would be really fun to compete in if we manage to pull that idea off.

We looked through their Facebook and Instagram and realised that they were not engaging enough with their posts. Therefore we decided to focus on a topic which most couple could relate to. Most of us are always running out of ideas on where to go or what to eat on a date. By making " How to plan for a date" as our main category and then branched out into other smaller categories. Each of us was in charge of researching more about the sub categories. For example, mine was about where could couples go for sight seeing on dates. Not only working on SMM, we also though of some concepts for our DMB assignment which required us to make a poster as well as a video for the company. 

After we had all gathered our researches and done brainstorming our ideas, we planned another meet-up session with Joash and Pat :] 

Meeting with Joash @ one north 28 October

So, we arranged another meeting with Joash back in October. I forgot to write down a blog post that time so I'll do it now.

We met with Pat and Joash back at one north, and we pitched to him some of the ideas that we came up with. He was receptive to some but not to others. He encouraged us to go for the content up on the 2 platforms that we were to focus on. However he turned down the idea of setting a dedicated youtube, pinterest and twitter account. Between has of all the previous channels and perhaps he declined it because he wanted us to be more focused in terms of the content creation.
Aside from all of all the ideas that we had, we asked him about his company, mission, vision etc. He took a good half an hour explaining to us about the founders, competitors and how the company actually started. We took a voice recording of it all in case we missed out any minor details, but all in all the stories that he had were pretty interesting.
As for facebook content creation, he told us to approach it in a different way. Instead of creating original content, we would collate links and think up of captions to post with them, In the start we had doubts about stealing content, but after Joash's explanation we decided to stick with the experts.

Research for between

So after splitting up the work, I took up the post for food, where to eat in Singapore etc.
So as directed by Joash, I went to websites like hungrygowhere and food blogs such as ladyironchef to look for places that couples would want to visit.
Since cafes offer a cozy atmosphere and ambiance, I decided to look for places with high ratings and great looking food.
Decided to sort them out by area, and we sort of decided a way to categorize our content. On odd weeks, we would upload food related posts on Wednesdays and respective topics on Fridays and Sundays to offer a  variety of content. They would be uploaded at regular intervals so couples would know when to check back for each specific content.
So I'm in the works of compiling the information and sending it to Joash for approval

Meeting with Joash, Between In-charge

After gathering ideas and researches, we met up with Joash on the 28 of Oct. This is the second meeting with him for some of my group members but the first for me, because i missed the first meeting due to my work in the holidays. We had about an 1 to 1.5 hours of meeting. 

We told them the ideas we have in mind and asked them if these ideas are approved and possible to execute. We got different opinions on different ideas we present, for example, we suggested in creating twitter and pinterest for them and they reject in creating twitter but is taking consideration on creating pinterest though they still might not accept it and only want to stick withe facebook and instagram. We took down notes on their opinions on our ideas and whatever they need from us during the meeting.

During the meeting, we also have asked them questions on their company, like their history, vision and mission, and products etc. We tried to gather all the details we needed for our CAs in the shortest time and one meeting so that we wouldn't need to bother them about these questions again on the second meeting, and the process of executing the marketing ideas would be able to move on more effectively too. After this meet up, we got some ideas on which ideas we presented is acceptable and we will be working towards it.

Researches on What Couples Do

- Researching on What Couples Do -

Other than just researching on the internet, I also went on asking people around me like my siblings and friends who are dating and then gather all the information I've got, I came out with a list of what couples do together. As shown below, this is just a list of what i have gathered, and of course there are more things couple can do together.

Other than that list of things stated above, I what couples do together can also be ranked according to their personality, likes and dislikes. Below is a short list of what couples can do together based on their personality.

Second meeting

So we met joash on 28/10/14 after school for our second meeting and pat was there too.So we settle down and we started our discussion and first we told joash what we have thought of and what we will be doing for them.Right after we told them what we prepare they started giving comments and ideas and we began discussing about the ideas one by one how to improve it or to reach a win win situation since they will be more experience in this kind of stuff whether it will work out. We toke note of everything on paper and recording for reference and decided that when we go home we will work on our idea more.

During this meeting we also ask them about the company history, Mission and Vision , Why is the app a success and moreto help us with the next part of our project. 

My research for the race

After thinking about it since its just a start-up and doing it at a low course would be impossible as the manpower and resource needed would be huge and so I thought of getting sponsor to come in and help out this event as they would get some benefits also the race would be limited as doing a nation would be too large a project for us and so I decided to start small and Yenn suggested for me to maybe start in poly where it is near the target age group for Between.

Manpower wise we might get student help in return for CCA point

Prizes for winning we will discuss with Joash 

To help them get like for their Instagram I thought of something like take a picture during the race and hastag it to something related to Between to greatly boast Between awareness.  

Meeting at Mac on 26/10/14

We met up on the Sunday at Clementi mall to discuss about how we will be going on and if everything goes while we can arrange another meeting with our client to future our project.

We went through a session of brainstorming on a piece of fulscarp  paper and we came came out with a lot of things that we would want to do for the company and what we will be posting on the social media for them and since there was a lot of parts to the discussion we decided to split up the work load and have each of us choose a part of the discussion and research it back at home.

I had the part of thinking of a event or campaign for them and i research more about it since we wanted to do something like a couple race and so i went to think more in detail of what we can do during this race we thought of. 

Group Meet Up on 26Oct2014

We had a group meet up at Clementi mall on the Sunday, to discuss ideas on the marketing side for between app. We gathered the ideas and wrote it on a foolscap (it's not with me but one of our member would post it). It was not a very long meet up but we came up with a few different ideas, hoping after further researches done by us, the ideas can be accepted. We gathered ideas like helping them to create twitter and pinterest, holding events and extra. 

After gathering the ideas, we divide the workload equally to everyone and I got to do on "What Couples Do?" So I went on researching on articles and real life examples on the topic. The main thing i typed when researching online is "What do couples do together", "Dates", "Dating", "Couples dates" and I got a lot of different suggestions which lead to me getting more different suggestions and answers.